Who Is Pilera
Pilera is a property management software company that I work at as an in-house designer and product manager. They pride themselves on having professional quality products in an industry that still uses 20-year-old software. This fresh modern take on the industry helps them get some of the biggest management companies in the industry.
They already had an established WordPress website but needed some changes to increase their website’s conversion and adjust to their new messaging.
The WordPress Website Design
The company had gone through a series of changes recently, breaking up their single product into multiple ones and branching out into different markets. Their old website also had a serious conversion problem. We decided to dedicate the homepage to presenting their products and then have dedicated pages for each individual product to provide the details.
Landing Page HotSpots
It is important to have informative images and relevant, engaging topics on each landing page. Due to the nature of the industry and the demands of the company, we decided to focus heavily on the product itself and screenshots.
Lead Capturing
I designed a few different lead capture pages using
The Conclusion
Updating a WordPress site to meet new demands can always be difficult. Deadlines tend to be tight, and you can’t change it too much without facing potential consequences. We did a multi-step process where we would change a bit of the site over time.
Even though the website has not been fully updated for very long, we are already noticing increases in conversion and overall impression. We hope to see this continue as we continue to improve the site.