Ursatorium

Ursatorium — Brand Identity & Management

Ursatorium is a board game and entertainment company utilizing crowd funding to deliver its projects.

Services

  • Brand Identity
  • Logo Design

Industry

  • Board Games

Project

Inspire & innovate

Requirements

Create a logo that takes the wonders of the world and refine it into a simple logo.

Resolution

Starting with a bear claw for the name Ursa we combined it with astrological patters. The pad of the paw acting like a planet with each claw being a moon.

Refining infinite possibilities

We worked on dozens of thumbnails refining them down to 4 possible choices. We knew we were going to have some combination of bear and science. Some used astronomical imagery such as the moon while others used geometric and geodesic patterns.

Options 1

Option 2

Option 3

Option 4