The Brief
Summerland Dreams was a small independent clothing company specializing in a quirky aesthetic and custom cosplay costumes. They needed a logo design that represented the niche market and would be instantly recognizable from the culture.
A Logo Design That Talks To Its Niche Market
Cosplay is a popular activity of dressing up as some of your favorite pop culture characters from TV, movies, books, and almost anything else you could think of. While I had initially planned to do a logo that plays off the name I decided on a different route. One of the iconic costumes for cosplayers is cat ears.
When you combine a button with the cat ears you get a logo that clearly defines 3 key things. The button because it is a clothing company, the cat ears for the niche market, and the holes in the button make it look like it could be a 4 eyes cat, maybe some kind of alien you might see in your favorite series. A logo design that is a perfect combination of cute, quirky, and iconic.
Showing Its Potential
Once the logo was created we created a series of mockups that could display the design in a few different ways. We used standard photoshop mockup packages to create a series of branded clothing visuals. We also selected some fashion photos that had clothing more representative of the customized niche clothing designed by this company and showed how the logo would look in that context. The logo can also be used for a number of other purposes that give it a distinct advantage compared to other clothing companies such as altering the buttons on the clothes to be that same design. We customized the mockups so that the buttons mimicked the logo.
A Happy Customer
The customer was thrilled with the design and thought the idea of integrating the logo into the clothing was exceptional. Satisfied with the work the mockups really sold the presentation.