The Premise
More is a personal project for a fictional indie band album and digital motion graphic advertisement. The project was to design the Album cover and a digital advertisement.
The Booklet
The booklet uses simple illustrations and silhouettes to convey a world similar to our own but more extraordinary. Common landscapes and items are distorted slightly. These illustrations in the booklet are what drew the inspiration for the digital advertisement.
The Motion Graphic Advertisement
The advertisement was designed using the specs for a YouTube sidebar advertisement. The full video is slow paced but intrigues the audience with questions and subtle mystery finally leading to the conclusion of a mythical final scene.
Animating The Scene
Built with illustrator and after effects the animation used a combination of masking, particle effects, and motion tween.
Advertising Mock Up
Here is an example of what the motion graphic would look like when placed on YouTube. The stunning contrasts between the purple and red make it stand out in comparison to other ads.
The Animatic
The motion graphic video gives a mystical calming feel that helps mimic the mellow atmospheric sounds of the band while the colors and illustrations draw inspiration from the album booklet.
